How Does Content Attract Consumers?
As a content marketer (and consultant) I get this question A LOT! “How does content attract consumers?” The truth is, the very moment that I say you should AVOID being a salesperson in your content, …
Top 5 Common Content Creation Barriers
I’m not going to lie. Content Creation is hard. Not hard to start, but hard to maintain and overcome the various content barriers you may face in the short term while you wait for long-term …
Content Marketing: Gathering Executive Buy-In
In the book, Epic Content Marketing, Joe Pulizzi mentions that a common characteristic among struggling content marketers is a lack of executive buy-in. Executive buy-in is interesting because it often means many different things given …
How to Sustain a Content Marketing Strategy
One of the largest difficulties that most marketers face is simply being able to sustain their content over time. This is often because content is one of the most time-consuming and laborious marketing materials there …
How to Define Your Business Content Marketing Objectives
Without a doubt, content marketing is an amazingly useful tool in today’s digital world. Creating content allows for higher levels of engagement, trust, and relationships between consumers and creators. However, when it comes to business, …
Content Marketing: Dos and Don’ts
Content Marketing is becoming increasingly necessary in today’s competitive business world. Especially because content marketing is reliant on SEO to be found in the overly-saturated search engine algorithm. SEO is an excellent long-term solution to …