How Does Content Attract Consumers?
As a content marketer (and consultant) I get this question A LOT! “How does content attract consumers?” The truth is, the very moment that I say you should AVOID being a salesperson in your content, …
How to Define Your Business Content Marketing Objectives
Without a doubt, content marketing is an amazingly useful tool in today’s digital world. Creating content allows for higher levels of engagement, trust, and relationships between consumers and creators. However, when it comes to business, …
Content Marketing: Dos and Don’ts
Content Marketing is becoming increasingly necessary in today’s competitive business world. Especially because content marketing is reliant on SEO to be found in the overly-saturated search engine algorithm. SEO is an excellent long-term solution to …