A local baseball coaching organization reached out to me to audit their digital marketing campaigns. The Challenge The Baseball Coaching Challenge This baseball coaching organization certainly had the infrastructure and the skill to become a …
Whether you are writing headlines, creating a structure for your content marketing stories, or writing sales copy, the Before-After-Bridge model does well to aid you in the process. After all, without an interesting headline, copy, …
Ok, I get it. “Failing” is a relative term. And all content creators face content marketing problems. It could mean a difference between expectations and reality, numbers and estimates, or merely wants and needs. The …
Single-Use Content Video I’ll be completely honest with you, Single-Use Content is a trap I have personally fallen into MANY times. Single-Use Content is content that you create and distribute or promote only ONCE and …
As a content marketer (and consultant) I get this question A LOT! “How does content attract consumers?” The truth is, the very moment that I say you should AVOID being a salesperson in your content, …
Video: Choosing/Tracking a Content Marketing Goal So, how can you decide on a content marketing goal and the accompanying metrics? By now, most organizations know of the value that content marketing can bring and whether …
I learned a lot about the benefits of clarity in my recent readings of Donald Miller’s writing. Ok, I should begin by stating that I read a lot. When I say a lot, I really …
Factors of SEO By now, if you use the internet for your business and don’t know what SEO is, I have just one question for you… What rock have you been living under all these …
What I’d like to discuss today is polarization. Polarization is, essentially, the willingness of a brand or business to take hard and fast stances on certain topics that possibly divide or further niche their audience. …
Although content marketing (usually) helps a business, there are instances in which a business’s content strategy may be harming its image, engagement, or ability to convert. This is a bad content strategy. As we all …
