Ok, I get it. “Failing” is a relative term. And all content creators face content marketing problems. It could mean a difference between expectations and reality, numbers and estimates, or merely wants and needs. The …
I’ll be completely honest with you, Single-Use Content is a trap I have personally fallen into MANY times. Single-Use Content is content that you create and distribute or promote only ONCE and without transforming the …
As a content marketer (and consultant) I get this question A LOT! “How does content attract consumers?” The truth is, the very moment that I say you should AVOID being a salesperson in your content, …
So, how can you decide on a content marketing goal and the accompanying metrics? By now, most organizations know of the value that content marketing can bring and whether it is a beneficial practice to …
I learned a lot about the benefits of clarity in my recent readings of Donald Miller’s writing. Ok, I should begin by stating that I read a lot. When I say a lot, I really …
By now, if you use the internet for your business and don’t know what SEO is, I have just one question for you… What rock have you been living under all these years? Is it …
What I’d like to discuss today is polarization. Polarization is, essentially, the willingness of a brand or business to take hard and fast stances on certain topics that possibly divide or further niche their audience. …
Although content marketing (usually) helps a business, there are instances in which a business’s content strategy may be harming its image, engagement, or ability to convert. This is a bad content strategy. As we all …
What is the Hub and Spoke Model? What is the Hub and Spoke Model? Despite the picture above, we aren’t talking about bicycles! There are lots of theories to drive the effects and benefits of …
Ok, so get this. Copywriting is undeniably important to the overall success of a marketing campaign or program. We know this. Yet, most businesses don’t take too much time or focus out of their day …
