How Does Content Attract Consumers?
As a content marketer (and consultant) I get this question A LOT! “How does content attract consumers?” The truth is, the very moment that I say you should AVOID being a salesperson in your content, …
How to Make Content That Stands Out
One of the more popular phrases in the online marketing space that has come about since (roughly) 2010 is “Content Shock.” Content shock is the inability for consumers to actually consume all the videos, messages, …
How To Deal With “Haters” In Business
CONGRATULATIONS!! If you are reading this, you likely have your very own “hater/haters!” That’s a big achievement, it likely means you are on your way to doing something BIG! Ah, haters. We all know them, …
How to Handle Self-Doubt in Entrepreneurship
Let’s face it. Every entrepreneur EVER has had to face a mountain of doubt at one point in their lives. It’s easy to claim that doubt never existed for you when things are going well, …
Monitoring or Measuring Your Marketing Data: What’s the Difference?
One of the questions that I am asked most consistently when it comes to managing a business’s marketing channels is: Should I be monitoring or measuring my data analytics? Yet one of the mistakes that …
Which Content Marketing Channels Are Best For Your Business?
Content marketing comes in all shapes and sizes. There are a litany of useful platforms that you can take advantage of when promoting your product, offer, or service. It is to be expected along your …
How to Turn Problems Into Opportunities
As we are now in the midst of the Covid-19 pandemic, businesses are forced to deal with the brunt of the negative economic impact, market desaturation, and consequential instability that arises as a result. The …
5 Golden Rules for Ethical Business
Ethical business is defined by Investopedia as, “the study of appropriate business policies and practices regarding potentially controversial subjects including corporate governance, insider trading, bribery, discrimination, corporate social responsibility, and fiduciary responsibilities.” Ultimately, there are points in …
What (and What Not) To Look For in a Business Partner
There comes a time in any dedicated businessperson’s life where they are struggling to do everything themselves and may want to take on a business partner. Independent entrepreneurs and business leaders are often their own …
Developing a Competitive Analysis
A competitive analysis is a common and useful assessment that is used by marketing and strategic management to gauge the weaknesses and strengths of potential competition and develop best practices. This analysis often forms the …