First of all, I’ve been considering starting a new blog/video/podcast series called “How to Manage” in response to many of the questions I get around digital and social media marketing, leadership, change management, and organizational …
I learned a lot about the benefits of clarity in my recent readings of Donald Miller’s writing. Ok, I should begin by stating that I read a lot. When I say a lot, I really …
Factors of SEO By now, if you use the internet for your business and don’t know what SEO is, I have just one question for you… What rock have you been living under all these …
What I’d like to discuss today is polarization. Polarization is, essentially, the willingness of a brand or business to take hard and fast stances on certain topics that possibly divide or further niche their audience. …
Although content marketing (usually) helps a business, there are instances in which a business’s content strategy may be harming its image, engagement, or ability to convert. This is a bad content strategy. As we all …
What is the Hub and Spoke Model? What is the Hub and Spoke Model? Despite the picture above, we aren’t talking about bicycles! There are lots of theories to drive the effects and benefits of …
Ok, so get this. Copywriting is undeniably important to the overall success of a marketing campaign or program. We know this. Yet, most businesses don’t take too much time or focus out of their day …
Natural Benefit of Video Content Natural Benefit of Video Content There is no other form of content that is quite as engaging and personable as video content is. This is because video (often) combines the …
I’m not going to lie. Content Creation is hard. Not hard to start, but hard to maintain and overcome the various content barriers you may face in the short term while you wait for long-term …
In the book, Epic Content Marketing, Joe Pulizzi mentions that a common characteristic among struggling content marketers is a lack of executive buy-in. Executive buy-in is interesting because it often means many different things given …
