How to Create Excellent Video Content
Natural Benefit of Video Content Natural Benefit of Video Content There is no other form of content that is quite as engaging and personable as video content is. This is because video (often) combines the …
Top 5 Common Content Creation Barriers
I’m not going to lie. Content Creation is hard. Not hard to start, but hard to maintain and overcome the various content barriers you may face in the short term while you wait for long-term …
Content Marketing: Gathering Executive Buy-In
In the book, Epic Content Marketing, Joe Pulizzi mentions that a common characteristic among struggling content marketers is a lack of executive buy-in. Executive buy-in is interesting because it often means many different things given …
How to Make Content That Stands Out
One of the more popular phrases in the online marketing space that has come about since (roughly) 2010 is “Content Shock.” Content shock is the inability for consumers to actually consume all the videos, messages, …
How To Create A Content-Based Sales Funnel
Ah, the most simple (yet effective) marketing technique there is in the modern world: The Sales Funnel (also called purchasing funnel)! In fact, in 1898, E. St. Elmo Lewis was the first to conceptualize the …
How to Sustain a Content Marketing Strategy
One of the largest difficulties that most marketers face is simply being able to sustain their content over time. This is often because content is one of the most time-consuming and laborious marketing materials there …
How to Define Your Business Content Marketing Objectives
Without a doubt, content marketing is an amazingly useful tool in today’s digital world. Creating content allows for higher levels of engagement, trust, and relationships between consumers and creators. However, when it comes to business, …
Content Marketing: Dos and Don’ts
Content Marketing is becoming increasingly necessary in today’s competitive business world. Especially because content marketing is reliant on SEO to be found in the overly-saturated search engine algorithm. SEO is an excellent long-term solution to …
Monitoring or Measuring Your Marketing Data: What’s the Difference?
One of the questions that I am asked most consistently when it comes to managing a business’s marketing channels is: Should I be monitoring or measuring my data analytics? Yet one of the mistakes that …
How to Create A Content Marketing Strategy
In my previous blog posts, I’ve explained what content marketing really consists of. I’ve also explained how to create an overarching digital marketing plan. But today, I want to discuss how to create a specific …