How to Choose The Right Keywords for SEO
Anyone who knows digital marketing knows the power of choosing the best keywords for SEO and search related marketing as well. Here’s the truth, whether you are trying to elicit organic growth by SEO, or …
Case Study: Home-Run Content In Baseball Coaching
A local baseball coaching organization reached out to me to audit their digital marketing campaigns. The Challenge The Baseball Coaching Challenge This baseball coaching organization certainly had the infrastructure and the skill to become a …
What Is “Re-Targeted” Content And How Does It Make Me Money?
In the world of digital marketing, “re-targeted” content is used to further develop or call a consumer to take action and engage with your brand or business. Sounds pretty simple, right? How many times have …
Writing Headlines: Before-After-Bridge
Whether you are writing headlines, creating a structure for your content marketing stories, or writing sales copy, the Before-After-Bridge model does well to aid you in the process. After all, without an interesting headline, copy, …
Problem-Agitation-Solution
Alright, This has been a busy week so today’s article is going to be short and sweet! Today, we’re talking about a common content marketing tactic for creating headlines and structuring content promos itself! The …
5 Reasons Why Your Content Marketing Is Failing
Ok, I get it. “Failing” is a relative term. And all content creators face content marketing problems. It could mean a difference between expectations and reality, numbers and estimates, or merely wants and needs. The …
How To Avoid The Trap of “Single-Use Content”
Single-Use Content Video I’ll be completely honest with you, Single-Use Content is a trap I have personally fallen into MANY times. Single-Use Content is content that you create and distribute or promote only ONCE and …
How to Get Past “Blinking Cursor” Syndrome
Blinking Cursor Video “Blinking Cursor” syndrome is something that ALL writers and content creators face. Blinking cursor syndrome effectively earns its name due to the amount of time it takes for writers to move past …
How Does Content Attract Consumers?
As a content marketer (and consultant) I get this question A LOT! “How does content attract consumers?” The truth is, the very moment that I say you should AVOID being a salesperson in your content, …
How to Choose (and track) a Content Marketing Goal
Video: Choosing/Tracking a Content Marketing Goal So, how can you decide on a content marketing goal and the accompanying metrics? By now, most organizations know of the value that content marketing can bring and whether …