Whether you are writing headlines, creating a structure for your content marketing stories, or writing sales copy, the Before-After-Bridge model does well to aid you in the process. After all, without an interesting headline, copy, …
Alright, This has been a busy week so today’s article is going to be short and sweet! Today, we’re talking about a common content marketing tactic for creating headlines and structuring content promos itself! The …
Ok, I get it. “Failing” is a relative term. And all content creators face content marketing problems. It could mean a difference between expectations and reality, numbers and estimates, or merely wants and needs. The …
Single-Use Content Video I’ll be completely honest with you, Single-Use Content is a trap I have personally fallen into MANY times. Single-Use Content is content that you create and distribute or promote only ONCE and …
Blinking Cursor Video “Blinking Cursor” syndrome is something that ALL writers and content creators face. Blinking cursor syndrome effectively earns its name due to the amount of time it takes for writers to move past …
As a content marketer (and consultant) I get this question A LOT! “How does content attract consumers?” The truth is, the very moment that I say you should AVOID being a salesperson in your content, …
Video: Choosing/Tracking a Content Marketing Goal So, how can you decide on a content marketing goal and the accompanying metrics? By now, most organizations know of the value that content marketing can bring and whether …
First of all, I’ve been considering starting a new blog/video/podcast series called “How to Manage” in response to many of the questions I get around digital and social media marketing, leadership, change management, and organizational …
I learned a lot about the benefits of clarity in my recent readings of Donald Miller’s writing. Ok, I should begin by stating that I read a lot. When I say a lot, I really …
Factors of SEO By now, if you use the internet for your business and don’t know what SEO is, I have just one question for you… What rock have you been living under all these …
