What I’d like to discuss today is polarization. Polarization is, essentially, the willingness of a brand or business to take hard and fast stances on certain topics that possibly divide or further niche their audience. …
Although content marketing (usually) helps a business, there are instances in which a business’s content strategy may be harming its image, engagement, or ability to convert. This is a bad content strategy. As we all …
I’m not going to lie. Content Creation is hard. Not hard to start, but hard to maintain and overcome the various content barriers you may face in the short term while you wait for long-term …
In the book, Epic Content Marketing, Joe Pulizzi mentions that a common characteristic among struggling content marketers is a lack of executive buy-in. Executive buy-in is interesting because it often means many different things given …
Everybody faces instances in their lives where they feel like there is too much to do and it all has to be done quickly. In other words, they feel overwhelmed. It’s important to note that …
One of the more popular phrases in the online marketing space that has come about since (roughly) 2010 is “Content Shock.” Content shock is the inability for consumers to actually consume all the videos, messages, …
Most people feel as though they have an issue with productivity. In fact, I struggled with this issue for most of my life. I constantly felt as though I needed to be doing more, and …
Ah, the most simple (yet effective) marketing technique there is in the modern world: The Sales Funnel (also called purchasing funnel)! In fact, in 1898, E. St. Elmo Lewis was the first to conceptualize the …
You hear it everywhere. And when I say everywhere, I mean EVERYWHERE. Positivity is always accounted for as one of the largest factors in major success. Without it, you might as well close up shop. …
CONGRATULATIONS!! If you are reading this, you likely have your very own “hater/haters!” That’s a big achievement, it likely means you are on your way to doing something BIG! Ah, haters. We all know them, …
