“Blinking Cursor” syndrome is something that ALL writers and content creators face. Blinking cursor syndrome effectively earns its name due to the amount of time it takes for writers to move past writer’s block. We …
As a content marketer (and consultant) I get this question A LOT! “How does content attract consumers?” The truth is, the very moment that I say you should AVOID being a salesperson in your content, …
So, how can you decide on a content marketing goal and the accompanying metrics? By now, most organizations know of the value that content marketing can bring and whether it is a beneficial practice to …
First of all, I’ve been considering starting a new blog/video/podcast series called “How to Manage” in response to many of the questions I get around digital and social media marketing, leadership, change management, and organizational …
By now, if you use the internet for your business and don’t know what SEO is, I have just one question for you… What rock have you been living under all these years? Is it …
Although content marketing (usually) helps a business, there are instances in which a business’s content strategy may be harming its image, engagement, or ability to convert. This is a bad content strategy. As we all …
What is the Hub and Spoke Model? What is the Hub and Spoke Model? Despite the picture above, we aren’t talking about bicycles! There are lots of theories to drive the effects and benefits of …
Ok, so get this. Copywriting is undeniably important to the overall success of a marketing campaign or program. We know this. Yet, most businesses don’t take too much time or focus out of their day …
Natural Benefit of Video Content Natural Benefit of Video Content There is no other form of content that is quite as engaging and personable as video content is. This is because video (often) combines the …
